Swatch Unveils BIOCERAMIC WHAT IF? Collection

A New Season of Style Awaits

As the layers of winter wardrobe are shed, Swatch introduces the innovative BIOCERAMIC WHAT IF? Collection, now in a range of positively powerful pastel shades. It is here to update your look with a splash of colour and a dash of science.

Cutting-Edge Design Meets Sustainable Style

This collection isn't just about keeping time; it's about setting trends. The BIOCERAMIC WHAT IF? line distinguishes itself with a bold geometric approach. Featuring strong, square edges and a comfortable 33 mm x 33 mm case size, these watches offer a modern twist on the Swatch classic. Choose from eye-catching Sky Blue, Lemon, Mint, or Rose to make your style statement this season.

Innovation at Every Turn

Swatch continues to push the boundaries of design and durability with its BIOCERAMIC material—a fusion of ceramic powder and bio-sourced materials. This blend not only ensures remarkable strength but also brings to life the collection’s unique square design. Each watch from the WHAT IF? series showcases a slightly different dial design, allowing you to find a timepiece that perfectly matches your lifestyle and fashion sense.

More Than Just a Timepiece

The BIOCERAMIC WHAT IF? Collection is a nod to what could have been—a playful exploration of an alternate reality where Swatch opted for square designs back in 1982. Today, this collection offers more than just a way to mark time; it provides a piece of wearable art that’s sure to turn heads and start conversations.

Ready to Wear Innovation

Step into Swatch at Bullring & Grand Central and discover the new BIOCERAMIC WHAT IF? Collection. Whether your look is classic elegance or edge-driven chic, these watches are timed perfectly to complement your spring style. With Swatch, you’re not just keeping up with the times; you’re setting the pace.